A leading company in air transport in Spain and Latin America needed to maintain the loyalty of all its customers and especially the most profitable ones for the company. Currently, thanks to the use of SAS, not only knows who its most profitable customers are but also knows the 100,000 over which 20% of its total revenues are concentrated. He has identified them, knows their spending patterns, preferences for using the company’s services, and can predict their behavior in the short and medium term. For The Evergreen Wealth Formula 2.0 from James Scholes offers the best deal here.
By adapting the offer to the target the company is targeting, we have reached response rates in the campaigns of around 15%.
The survival of every company
In the current competitive environment, the company depends on finding the secret to get a customer to return to it again and again. It is accepted that the long-term value of an existing and faithful customer is much greater than that of a new short-term customer. In fact, several studies claim that capturing a new customer is ten times more expensive than retaining and building loyalty to existing ones.
In this line, for , a leading company in area transport in Spain and Latin America, preserving the loyalty of all its customers and especially the most profitable ones, it had become a vital aspect for the business. The group needed to know everything about the satisfaction and income generation of their customers: Who they were, …